And the rest of the site
A thousand gigs of reading the room, turned into a site that books the next one.
The live hero · a video that plays on load
And the rest of the site
A booker decides in about sixty seconds. They want to hear a mix, see the rooms you have played and know how to reach you, fast. TK’s first attempt looked tidy but, in his words, “didn’t feel like a DJ site.” It blended in.
The brief was a site with the energy of a club poster: loud, confident and unmistakably his, that lets a promoter hear the sound without ever leaving the page.
DJ TK had no real identity, so I built one. The mark is a set of fat, liquid letterforms stacked into a corner-on cube, the “TK die”, a nod to chance, play and the roll of a set. One ink, two grounds: white on black, black on white, nothing else.
The site finally sounds like TK: a kinetic, single-page experience that opens with the numbers, plays the music in place and hands a booker everything they need to say yes.
He built the whole brand from scratch, logo and all, and turned it into something that actually looks and feels like my sets. My mixes play right there on the page, so a promoter can hear me without clicking away. He made the whole thing effortless.